As Corporate SVP & General Manager of MarketCast Sports, Live Events & Brands, Lyndon is tasked with expanding MarketCast’s fan research and analytics practice with existing sports clients and top lifestyle brands, as well as guiding the development and rollout of new advanced analytics products and services aimed at growing and nurturing fandom.
Prior to joining MarketCast, Lyndon served in a leadership role at Nielsen Sports for more than a decade. While there, he led the team that worked closely with major sports leagues, agencies and federations across North America – many with a global footprint.
Lyndon’s personal passion is fostering the careers of people from diverse backgrounds, many of whom have achieved senior roles at major media organizations and brands.
Lyndon holds both British and American citizenships and has resided in Manhattan for twenty years, where he lives with his wife and two daughters.