Lydia Daly

Senior Vice President, Social Media and Branded Content Strategy, Viacom Velocity

Lydia Daly is the Senior Vice President of Social Media and Branded Content Strategy at Viacom Velocity, a full-service integrated marketing and creative content division. She is the social media strategic lead for all integrated marketing executions across MTV, Comedy Central, VH1, Spike, LOGO, CMT and more. She develops groundbreaking, data driven solutions for social and integrated marketing campaigns, including Viacom’s industry-leading suite of Echo products, which are leveraged by many of the world’s largest advertisers. Daly oversees Velocity’s Echo unit spearheading the ideation, innovation, implementation and measurement of all social media programs for advertising partners. Her team also runs the recently launched, Velocity Content Network, a division that creates social media branded content and leads the casting and execution of all Social Influencer campaigns across Velocity