With over 10 years of experience in Digital Marketing Strategy, Luis is currently leading all topics Omnichannel for Moet Hennessy with a focus on Data driven marketing, Consumer Relationship Management, E-commerce and the development of a strong internal digital culture. Having a pure digital agency background and having been previously responsible for digital acceleration across 7 markets in LATAM, Luis has had the opportunity to understand the nuances of digital as it applies to very different business and cultural contexts.