Associate Marketing Manager – Multicultural, Allstate
Lorena is currently a Multicultural Associate Marketing Manager at Allstate Insurance. She leads marketing strategies, creative development and production of national advertising campaigns, award-winning soccer programs, sponsorship integrations, social media and digital content to reach and engage with multicultural audiences. Previously, Lorena was at Bravo Advertising, Young & Rubicam’s Hispanic sister agency, where she worked for three years as Account Supervisor. There she led various national and local advertising campaigns targeting U.S. Hispanics for a broad range of consumer packaged goods and financial services clients.