Lorena Hathaway has focused her entire career on developing high-return strategic marketing campaigns, leading teams in research, strategic planning, execution, data analysis and optimization. At Pitney Bowes Software where she is currently Marketing Director, Demand Generation for the Americas, Lorena creates energy around the company’s entire suite of Location Intelligence solutions. She was ranked among the top 25 marketing influencers of 2014 by Inside View and among the top influencers that drive social media for brands we love by LeadTail and Pure Matter.
Today, with mobile technologies, social, IoT and big-data analytics, more organizations use location data to drive profitability and growth. Whether geocoding, spatial analytics, geospatial data, GeoEnrichment, mapping and visualization….Pitney Bowes ranks as one of the world’s leaders. Lorena leverages her position and the company brand to build strong and mutually beneficial relationships with key stakeholders. One of her many passions is engaging with clients, colleagues, and influencers through social media. Connect with Lorena on Twitter.