Lois Backon - Brand Innovators

Lois Backon

Head of Corporate Partner Marketing, JPMorgan Chase & Co.

Lois Backon is the Head of Corporate Partner Marketing at JPMorgan Chase & Co. In this role, she is responsible for developing partnerships with organizations and individuals to highlight the firm’s products, services and corporate responsibility initiatives. Ms. Backon works with all of the firm’s line of business and corporate groups, managing large scale projects and relationships to maximize the integration of philanthropic, community relations and business priorities. Prior to joining the Corporate Marketing Group, Ms. Backon was the Head of Strategic Community Partnerships for the Global Philanthropy department. 

Before joining JPMorgan Chase & Co. in 2011, Backon held key positions in both the non-profit sector and in business. Backon was the Senior Vice President of Families and Work Institute, a research organization that studies the changing family, community and workplace. She also worked with IBM as the lead Marketing Account Executive for the White House.