Liza Davidian recently joined GroupM after more than two decades with Omnicom Media Group’s agency OMD. She is responsible for all investment and activation for MediaCom across its client businesses. She is also tasked with leading MediaCom’s future-minded investment vision, including developing client investment strategies based on a holistic approach connected to planning and analytics. Liza is an accomplished investment veteran with a proven track record in negotiating and executing multi-platform programs. Liza has worked with clients ranging from packaged goods brands, General Mills, Clorox and SCJ, to entertainment properties, CBS, CW and Showtime, in addition to financial services, Wells Fargo and Experian, American retail brand, Levi Straus & Co, DNA tech family historians Ancestry.com and mega QSR McDonalds. In addition to overseeing all investments across all platforms for her client’s national media, Liza has managed Upfront negotiators representing all investments on behalf of her clients. Delivering thought leadership in partnership with Planning, Research and Marketing Sciences, she has helped develop and present industry/market research findings, trends, benchmarking, POV’s, etc. Specifically, Liza has led the charge in setting marketplace standards for holistic video investment and measurement in an ever-evolving consumer landscape.
Liza attended Yale College where she played D1 Lacrosse before moving to New York City. She now resides in Long Island with her husband, daughter (11) and son (8). She still enjoys being involved with lacrosse by coaching her daughters’ team and serving as the Girls Director on the lacrosse board in her town.