Vice President of Marketing and Head of Brand, Qualcomm
Liya Sharif leads brand practice, strategy and management for Qualcomm, including advertising, creative services, paid media, partnership and sponsorship marketing, and content marketing.
She launched and developed Qualcomm’s social media and content marketing programs, lead the largest rebrand in the company’s history, and developed large-scale, award-winning advertising campaigns in support of the business.
Liya is a frequent speaker on marketing, and has been featured in Ad Age, Ad Week, and other publications. Awards she and her team have won include the the Telly for branded content, ANDY, Brave Brands, Clio best TV commercial, London International Award (LIA) silver and bronze for TV/Cinema Film, Kelly for best print creative and other. She was named one of the 100 Women to Watch by Brand Innovators.
Prior to Qualcomm, Liya held diverse marketing leadership roles at startups, agency and mid-size companies. Formerly a professional Russian ballerina, Liya still explores new dance forms in her free time. Follow her on Twitter at @lsharif.