Lisa Raggiri is an executive with 15 years of experience in direct to consumer growth marketing. Lisa is most known as the founder of ToneRow.com, the world’s first online music lesson marketplace. Post ToneRow, she entered the CPG sector defining strategies for traditional B2B brands with a desire to create or scale direct to consumer lines of business most notably Coty, Inc.
Lisa received numerous press accolades in 2017 by Adweek, Digiday, and eMarketer for the social repositioning of several legacy beauty brands and turning them into DTC success stories. She was hailed as “the most innovative content strategist” and “social commerce pioneer” whose “digital-first marketing strategies” were critical for all consumer brand CMOs to mirror in 2019.
In 2019 Coty recruited Lisa to architect and incubate a new skincare brand on behalf of the $11B health and wellness CPG leader. Thereafter, she served as CMO of Present Life Corp. a health and wellness startup. Lisa holds a MBA from NYU Stern School of Business.