As Senior Vice President and Global Head of Barbie and Dolls, Lisa McKnight oversees the entire doll portfolio for Mattel, leading a global team in brand strategy, product development, and marketing execution.
McKnight has been instrumental in evolving the iconic Barbie brand into the most diverse doll line on the market that is reflective the world girls see around them. This past fall, McKnight expanded the Mattel doll portfolio with the launch of Creatable World, the first gender-inclusive doll line to challenge traditional views around who a doll was for, sparking cultural conversation heard around the world.
As the global lead of the entire portfolio of Mattel’s fashion doll category, including licensed properties like BTS and Harry Potter dolls and long-time fan favorites like Polly Pocket, McKnight has led the category in an approach that makes it possible for anyone to find a doll that resonates with them.