With over 20 years of experience, Lisa leads Ro’s Marketing + Care orgs, with oversight of communications across every direct-to-patient touchpoint. This includes, strategic positioning for new and existing products and conditions, brand development, content and community engagement, and creative execution for all marketing programming across Ro’s brands.
Most recently she was the SVP of Marketing at Indagare, a membership-based luxury travel company, where she oversaw marketing, creative, content, and biz development. Prior to that, she oversaw creative development, content strategy, consumer insights, and brand partnerships at e-commerce grocer FreshDirect and NBC Universal’s iVillage. She has extensive experience working with and managing creative teams and working closely with her counterparts to tie marketing/brand back to business objectives. She’s a married mom of two amazing children, two quirky dogs and a proud breadwinner who is passionate about teaching women to have confidence in their ability to write their own future and build wealth.