Director, Digital Strategy, Content & Immersive Experience, Nestle Purina
Lisa is Director, Digital Strategy, Content & Immersive Experience for Nestle Purina PetCare US. Crafting a unique model focused on agility & business performance data, she built and leads TheFeed: an in-house, Best in Class lightweight digital content team activating digital/social strategies across 25+ Nestle Purina brands in the US & LatAm. Lisa also leads IX consumer activations for Nestle Purina, focusing on AR, 3D and Visual Search. Launching at Cannes, Nestle Purina Petcare will be the first PetCare company to use Google’s new 3D display ad units, and the first to activate a WebAR experience on PurinaONE.com, where consumers can see the signs of a healthy pet alive in their own space, without having to download an app.