Lisa oversees all National Video Investments at RPA, which include Linear TV, Online Video, Addressable TV as well as and Branded Content investments for RPA. A 26-year veteran in the Video Investment business, Lisa currently works on national accounts American Honda (including Honda and Acura), La-Z-Boy, Apartments.com, with previous experience in entertainment, financial services and CPG. Lisa has evolved with the fast-changing ad supported transactional video landscape and is determined to stay ahead of the curve in educating her clients on the newest opportunities to best secure video content that is transparent, data-driven and at scale. She is a diligent student of all things related to video content such as distribution, measurement, data resources, and technology which helps keep her true to her responsibility of price management and understanding viewership behavior. This benefits RPA’s clients as she and her team are often “first look” partners on innovations, collaborations and investments.
Lisa Herdman
SVP / Director, National Video Investment and Branded Content, RPA