Vice President Brand, Content & Creative, The Vitamin Shoppe
Lisa Chudnofsky has been a content creator since print magazines and linear television were a thing. She's led digital content strategies and production for major brands and publishers, including Women’s Health, MTV, and Time Inc. In 2016, Chudnofsky took her editorial and creative expertise to the retail industry, executing a vision for storytelling at The Vitamin Shoppe that educates, entertains, and points customers towards effective solutions. As the VP of Brand, Content, & Creative, she’s reconstructed the company’s brand architecture and mission statement to reflect a commitment to wellness for all, transforming it from a functional business of pills and powders to a trusted industry authority with a bustling community of health enthusiasts.