Lisa Bailey is the Vice President of media and digital activation at Sleep Number Corporation. With over 30 years of brand marketing experience, Lisa has most recently spent 19 years within the Sleep Number organization leading media. With the media landscape every changing, Lisa loves this industry and the full-funnel approach to reach the customer. From strategy development to measurement, the end-to-end customer experience keeps Lisa driving for results. Lisa has a dynamic team of media professions in her organization that make everyday exciting. She spends her free time with her family and on the lake at their family cabin in Minnesota.