Lindsay Pullins, Head of Revenue Strategy at Roku, leads Roku’s strategic partnership strategy and programs. She and her team focus on creating new-bespoke strategies with partnerships in the retail media, social, and other unique categories bringing never-been-done before partnerships and offerings to the streaming industry. Her goal is to provide differentiated partnerships to Roku’s clients that drives unique data, inventory, and accountability to Roku. She enjoys living in the grey to craft unmatched partnerships where creativity, data, and measurement are core.
Lindsay has been on the Roku team for a year-and-a-half, joining from Kroger Precision Marketing (KPM), where she was Director, Offsite – Product Strategy and Innovation. During her three years at KPM, she was responsible for KPM’s off-property retail media Business and Product strategy, inclusive of partnerships with Roku, Pinterest, Facebook, Pandora, and Influencer, and overseeing the KPM Media Planning and Activation teams. Prior to her retail media strategy role, Lindsay was Sr. Director of Programmatic and Digital Media, at Empower Media, located in Cincinnati, OH. She has worked across many different verticals and clients across her career inclusive of CPG, retail, auto, and pharma.