Lenny Lebovich is proud to be a Beef Geek™. But he didn’t start out that way. He was an investment banker by trade when he was asked to help expand one of Chicago’s oldest meat companies. This led to a realization: that the fresh food industry can operate in the same way other consumer products companies do -led by consumer data, insights and trends. For the beef industry, retail’s largest category, this is nothing short of a revolution.
Lebovich left to build the first consumer-driven fresh foods company from scratch. He traveled over 103,368 miles and did enough research to fill a library on his quest to find better tasting beef that’s better for you. Pre was established in 2012 with first product launch in 2015-and it’s been the fastest growing beef brand in the U.S. ever since*.
Prior to Pre Brands, Lebovich founded and led Sommers Organic and Lenny’s Real Beef Company, was Managing Partner of Ruprecht Capital and Nfinite Partners and served as Board Member for Nature’s American Company. Lenny is an alum of Indian University, Kelley School of Business, where he studied finance, real estate and economics.