As Vice President of Integrated Marketing at DocuSign, Lena has overall responsibility for orchestrating global marketing campaign strategy across DocuSign’s product portfolio, leading integrated marketing initiatives that build the DocuSign brand, support corporate initiatives, and drive sales pipeline.
Lena has 20+ years experience building the marketing function and evolving brands, with a focus on high-growth SaaS companies like Responsys and Lookout, leading and scaling global cross-functional teams for integrated marketing, demand generation, customer experience, brand creative, digital strategy, field and event marketing, and marketing operations and technology.