Lena Cohen - Brand Innovators

Lena Cohen

Senior Manager, T-Mobile for Business, T-Mobile

Lena Cohen is a marketing leader with over 18 years of direct & digital marketing experience across a variety of industries, including in house brands and digital agencies. She has built strategies across the customer lifecycle from acquisition to loyalty programs, growing business at Amazon, Holland America Line, and for clients while at DDB and G2 Direct & Digital. She is currently a Senior Manager at T-Mobile where she leads customer marketing for T-Mobile for Business. Cohen holds a BA from Emory University.