Senior Director, Omnichannel Strategy, Vistaprint
Lauren joined Vistaprint in 2011 to lead the transformation of the brand and communication strategy. She was responsible for the development of the global brand strategy and the activation of the company’s rebrand in 2013. Lauren has also led social media, content marketing, public relations, localization and broadcast strategy during her time with Vistaprint. Lauren is currently leading Vistaprint’s expansion into physical retail and offline channel innovation. Lauren’s team opened the global e-commerce company’s first retail store in June of 2017 in Toronto, Canada. Prior to joining Vistaprint she spent her professional career in a variety of marketing and branding roles in the real estate, financial services and retail industries as well as tech start-ups.