Lauren Weinberg is an experienced and goal-oriented marketing executive with 20 years of experience. She’s an expert in finding insights in data and using them to drive strategic marketing plans that fuel revenue growth.
She is currently the Global Head of Marketing and Comms at Square, driving marketing and comms strategy across five countries which includes optimization of all channels, brand strategy, marketing investment, analytics, and marketing technology at Square. As part of her remit, she is responsible for managing Square’s entire marketing budget to ensure the company achieves new customer acquisition revenue and brand goals. She also directs the channel strategy across all of Square’s marketing channels including search, online display, organic social and content, email, television, audio and digital video. Prior to Square, Lauren was the founder of LMW Consulting, a strategic advisory firm assisting startups and established businesses alike in marketing strategy and execution. Before consulting, Lauren served as Yahoo’s Vice President of Marketing Strategy and Insights, where she oversaw media planning and buying, brand and marketing effectiveness research, consumer analytics and industry research. Prior to Yahoo, Lauren was Vice President of Digital Insights and Research at Viacom. She spent the three previous years at Advertising.com as Director of Research and worked at Nielsen and comScore as a Media Analyst and Product Manager, respectively.
Lauren serves on the board of the Mobile Marketing Association. She’s also an advisor to several start-ups and an ongoing advisor of The Women’s Startup Lab, a leading accelerator for female founders. She’s an executive mentor as part of AdWeek’s executive mentorship program. Lauren is an experienced storyteller with a background in journalism who is often featured on podcasts and in trade publications. Lauren was named as one of the Top Women in Digital in 2016 by Cynopsis Media. Lauren received her bachelor’s degree from Emory University. She currently lives in New Jersey with her husband, two sons and two dogs.