Lauren Porten

Director of DTC & Ecommerce, WellMore Holdings

As the Director of DTC and Omnichannel Ecommerce at Wellmore Holdings, Lauren Porten oversees the digital consumer experience across a variety of consumer channels for a global North American portfolio of Nutritional Wellness brands (Vega, Great Lakes Wellness, Jade Leaf Matcha and From Great Origins). During her experience at the developing portfolio of Wellmore brands, she helps evolve consumer driven experience between DTC, Omnichannel Digital Shelf, and Marketplaces. Lauren is a digitally savvy brand builder, with expertise in using creativity to engage consumers and motivate viral demand.

Her previous experience includes a mix of treasured Retailers (Urban Outfitters, Victoria’s Secret and West Elm), beloved CPG Brands (Murray’s Cheese, Ayr Wellness Cannabis Portfolio), as well as modern  media and social commerce (Barstool Sports). A self described “digital dork”, Lauren is customer obsessed, and loves blending storytelling with the commerce experience. 

Lauren is a 2003 graduate from Emerson College, where she studied Writing, Literature and Publishing. She currently resides in New York City, and will debate you with a full heart on where to enjoy the best bagel.