Head of Product Marketing, IBM Watson Advertising
Lauren Lee is the Head of Product Marketing for IBM Watson Advertising, specifically focused on driving awareness and adoption of IBM’s suite of AI advertising solutions, including but not limited to, Conversations, an industry-leading AI dynamic creative solution suite and The Weather Channel’s innovative solution suite which reaches 300M global users every month.
IBM Watson Advertising is an ecosystem of media, data, and AI-powered technology solutions that help advertisers improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.
Lauren’s cumulative digital marketing knowledge and expertise is built on 14 years of experience working at top advertising agency Mindshare, selling for major digital publishers including CNN and The Weather Channel and most recently developing and marketing cutting-edge, award-winning solutions to Fortune 500 brands.
Lauren has a bachelor’s degree from Elon University, in North Carolina, and currently resides in Atlanta, GA with her husband, two kids and dog.