Lauren Hawks - Brand Innovators

Lauren Hawks

Senior Director, US Holiday Marketing, Walmart

Part of Walmart’s Omni-channel brand marketing team that includes a mixture of enterprise, e-commerce and store-based marketing programs, Lauren has held a variety of roles in the physical and digital worlds. She has been an e-commerce and direct marketing junkie since 2003 when she supported CRM for direct mail and catalog marketing at Sam’s Club. She began to see the amazing promise of transacting online and has been at the forefront of innovation launching new services, offerings and experiences ever since.