Lauren Cooke is an accomplished and passionate sales leader based in California with over 15 years of experience under her belt. Currently, she’s doing her part to make the internet a safer place for brands as Director of Business Development at White Ops. She helps educate brands across the West Coast on their unique vulnerabilities to marketing fraud so they can protect their sites, marketing efforts, and data from sophisticated bots. Cooke is known for being the sales engine behind many industry firsts from the early days of cross-platform branding at Microsoft, to selling the very first branded CTV experience at YuMe. She helped leading automotive brands to create custom content experiences at Leaf Group and she was an early trailblazer in Native working with DTC digital disruptors at Outbrain. Cooke’s self-starter attitude extends outside the office where she loves to cook and grow her own vegetables. Cooke’s 2-year-old daughter runs the house and is developing her own leadership skills.