Laura Kennedy

Director, Retail Insights, Kantar Retail

Laura leads Kantar Retail’s research on Walmart as well as on home improvement retail. Her research on Walmart U.S. spans the retailer’s omnichannel operations to develop the relevant trend insights, growth outlooks, and more to help clients sell more through Walmart and also understand its role in the marketplace. Laura also leads Kantar Retail’s coverage of the home improvement retail industry, heading a team that digs into the operations at Home Depot and Lowe’s as well as their diverse hardware store and specialty retailer brethren. Laura joined Kantar Retail in 2011 after reporting on the business of retail and numerous other topics for the Kiplinger Letter, a business forecasting publication in Washington, D.C. Laura graduated summa cum laude from the University of Maryland, College Park, with a B.A. in economics.

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