For over 20 years, Laura has enhanced the advertising industry through her fresh and pioneering spirit. Combining deep technical skill, with her innate human understanding and passion for storytelling, Laura is recognised globally as an innovator and industry leader, described by The Guardian as “a digital female icon”.
Before joining Grey London in May 2020, Laura co-founded the creative agency Mr President in 2014 and acted as its Chief Creative Officer. During this time, she was honoured as one of the Fifty Most Inspiring Women in Tech by Inspiring Fifty and was named the most influential digital influencers in the UK on The Drum’s Digirati list. Under her stewardship, Mr President was named Agency of the Year by The Drum and an International Small Agency of the Year by AdAge.
Laura is a former president of D&AD who has been twice named one of Britain’s most influential people within the Debrett’s 500 annual list and recognised as Individual of the Year at the Dadi Awards. She was also honoured in Campaign UK Female Frontier Awards for Championing Change. Drawing on her extensive knowledge of the digitally connected world, she was presented with an honorary doctorate for her services to graphic design from Norwich University of the Arts in 2015 and the University of South Wales Alumni Award for Arts and Culture in 2018.
A true champion for diversity, Laura is a co-founder of The Great British Diversity Experiment, the largest practical experiment in diversity and its contribution to commercial creative practice, and is also a co-founder of SheSays: this world-famous volunteer network works to encourage more women into the creative industries through mentorship, networking events and training. The organisation boasts over 40,000 members, operating in 43 cities and is famed for its annual VOWSS awards which showcases the best film work made by women around the globe.
Laura lectures around the world and has written creative curriculum for the RCA, UNSW Art and Design and Westminster University. Her passions extend to exploring areas of identity and gender, and she is also a trained taxidermist!