Laura Johnston - Brand Innovators

Laura Johnston

Managing Director, Executive Creative Director, VMLY&R COMMERCE

Throughout her 20-year career, Laura has created brands to help save the world(Unchain.org) and helped others refresh the world (Coca-Cola). She’s helped invent new technologies and revive tired old ones. All while earning more than her fair share of Effies. Laura has spent her career in Chicago leading the creation of impactful marketing campaigns for Visa, Motorola, GSK, Colgate Palmolive, Harley Davidson, Levi Strauss, Microsoft, Ferrero, Disney and Procter & Gamble. One of Laura’s favorite early projects was an integrated campaign establishing the Bellagio as a luxury brand, in conjunction with extensive marketing for its gallery of fine art and Shadow Creek golf course.