Head of Paid Media & Analytics, GE Digital
Laura leads advertising and analytics for GE Digital, where she focuses on using data and technology to tell compelling stories about the Industrial Internet and reach potential customers. Prior to joining GE Digital, she was a consultant at Deloitte Digital working in enterprise digital transformation. At Deloitte, she helped clients design eCommerce experiences, develop revenue-driving mobile apps, and reimagine their global digital marketing strategy. Laura has been named to the Forbes 30 Under 30 list for marketing and advertising and Brand Innovators 40 Under 40 and 100 Women to Watch lists. She graduated from the S.I. Newhouse School of Public Communications at Syracuse University and resides in Boston, Massachusetts.