Head of Industry Travel + Tourism, Pandora Media
Laura Fernandez joined Pandora Media Inc. in 2012, when she was hired to launch the Las Vegas market for the world’s most powerful music discovery platform. After successfully executing many unique first to market solutions for Destination Marketing Organizations, Travel Brands and Casino Operators, Laura was specifically asked by Pandora to launch and lead the company’s national Travel + Tourism Vertical.
Focused on identifying and testing Pandora product and targeting solutions for Travel & Tourism marketers across the U.S., Laura’s expertise ensures that Pandora consistently meets and overachieves marketing goals. In an industry constantly evolving, Laura continues to partner with travel and tourism brands in order to challenge Pandora on new ways to help marketers capture attention of Travelers who are engaged on its music service every day.
Laura received a Bachelor’s of Arts in Broadcast Journalism and Political Science from West Virginia University. Outside of work, she enjoys living in Las Vegas with her husband J.C. and being an avid equestrian specializing in Jumpers.