Larry Koffler is an Executive Vice President and Managing Director in the BCW Brand Solutions Practice and Corporate Responsibility/ Social Impact Lead in North America. He has more than twenty seven years experience developing, managing and implementing integrated communications marketing programs for a wide variety of leading brands, associations and corporations.
His focus has been leading teams for assignments requiring brand purpose and corporate citizenship platform development and counsel, culture building and associate engagement, influencer relations, earned and digital media strategy, executive positioning, crisis management, influencer outreach as well as multi-market program management. His work has spanned diverse industries including consumer packaged goods, financial services, sports and entertainment, health, wellness, food and beverage, retail and technology.
Koffler led the team and media relations effort to bring the “Best of Silver Anvil” award-winning Dove Campaign for Real Beauty to life in the US in 2006. The team generated unprecedented awareness for the brand, catapulting Dove into popular culture and sparking a nationwide dialogue about beauty. Other clients that have earned industry recognition include Nestle Waters USA, Mars Wrigley Confectionery, Vaseline (Vaseline Healing Project), Citi (FT Ingenuity Awards), US Tennis Association, New York Road Runners, IBM, UPS, Smile Train and Fruit of the Loom.
Koffler graduated from the University of Pennsylvania, with a B.A. in psychology and a business concentration from the Wharton School.