Larry Allen is Vice President and General Manager of Addressable TV Enablement for Comcast Advertising. He is responsible for guiding the addressable TV solutions across Comcast, leveraging data and technology to enhance the consumer experience while delivering optimal results for clients across all screens.
Larry’s extensive experience in digital media,marketing, and business strategy is unmatched by most standards. Previously,Larry was Vice President Ad Product Strategy for WarnerMedia where he developed innovative advanced TV solutions and drove product vision. Prior to joining WarnerMedia, Larry held senior positions at Xaxis, 24/7 Media, AOL, Tacoda and Unicast.
Larry also ran his own consulting business where he advised many major media companies, such as The New York Times, Meredith, and Business Insider. He is a frequently requested speaker at industry conferences and serves as an expert for all aspects of advanced TV solutions.
A graduate of Clarion University of Pennsylvania with a degree in Business Management, Larry is based in New York City.