Larisa Walega

Vice President, Marketing for Ziebart International Corporation

Larisa Walega is the Director of Marketing for Ziebart International Corporation. She is responsible for the company’s brand management and strategic development, and for implementation of all consumer marketing initiatives designed to drive growth through the franchise network. She also leads an integrated in-house marketing team that provides leadership and support across the entire Ziebart customer journey. Prior to joining Ziebart, Larisa held account management roles at the two largest advertising agencies in Detroit. Larisa holds a Bachelor’s degree from Adrian College, is a Certified Franchise Executive (CFE), serves on the International Franchise Association’s Marketing Committee and was recently named to Brand Innovators 40 under 40 in the Midwestern U.S. Past board roles include President of the Direct Marketing Association of Detroit and a member of the Adrian College Alumni Board of Directors.