Lara Balazs is Intuit’s Chief Marketing Officer and General Manager of Intuit’s Strategic Partner Group. As Intuit’s Chief Marketing Officer, Lara is responsible for driving company growth and building the company’s brands and reputation in support of its mission to power prosperity around the world. As the General Manager of the Strategic Partner Group, Lara leads Intuit’s pro-tax group and Corporate Responsibility efforts, which focus on diversity and inclusion, job creation, job readiness, and making a positive impact on the climate.
Prior to joining Intuit in 2018, Lara developed a proven track record of building world-class businesses and brands at companies including Amazon, Visa, and Nike. As Vice President, Worldwide Prime and Amazon North America Consumer Marketing, Lara was responsible for driving growth of the Prime membership program globally as well as the North America consumer business. Before Amazon, she held a variety of executive roles at Visa including Senior Vice President, Visa North America Marketing where she was responsible for all aspects of marketing for Visa’s largest revenue-driving region. During her time at Intuit, Lara has been named as one of Forbes’ World’s Most Influential CMOs, and she was recognized with AdWeek’s CMO Vanguard Award. She serves on Frontdoor’s Board of Directors. Lara received a BA in pre-law from the University of Washington and an MBA from Kellogg Graduate School of Business at Northwestern University.