Lara Balazs is Executive Vice President, Chief Marketing Officer and General Manager of Strategic Partner Group for Intuit, a global technology platform that helps customers and communities overcome their most important financial challenges. As Intuit’s Chief Marketing Officer leading marketing and communications for the company, Lara is responsible for driving company growth and building Intuit’s brands and reputation in support of Intuit’s mission to power prosperity around the world. As the General Manager of the Strategic Partner Group, Lara leads Intuit’s pro-tax software business and is responsible for strategic partnerships to deliver the most important benefits to our customers. Lara also manages Intuit’s Corporate Responsibility efforts which focus on diversity and inclusion, job creation, job readiness, and making a positive impact on the climate.

During her time at Intuit, she has been named as one of Forbes’ World’s Most Influential CMOs, was recognized with AdWeek’s CMO Vanguard Award and named one of the 30 Most Influential Fintech Marketers.

Prior to joining Intuit in 2018, Lara built world-class businesses and brands at companies including Amazon, Visa and Nike. She received a BA in pre-law from the University of Washington and has an MBA from Kellogg Graduate School of Business at Northwestern University. Lara serves on the Ad Council Board, Ridge Ventures’ CMO Advisory Board and Spotify’s Sound Council.

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