With over 20 years of senior leadership experience in media, advertising and sales, Lance has pioneered effective, data-driven marketing and measurement solutions by leveraging his passion for researching, launching and building out new services that advance the industry.
Before joining NCS, which is a joint venture between Nielsen and Catalina Marketing, Lance held senior sales and business development positions at Nielsen, where he expanded the company’s sales of Marketing Effectiveness solutions across the U.S. and Canada.In addition to his passion for advertising and outcome-based marketing, Lance is a history buff, avid music fan and enjoys traveling. He lives in Chicago with his family.