Kristina Smith - Brand Innovators

Kristina Smith

Director, Global Digital Marketing, KEEN

Tarheel born and Tarheel bred, I’ve spent most of the past 13 years bouncing back and forth between North Carolina, the PacNW, and London. Most recently, Portland has been home for the past (almost) two years for me, my husband (Simon) and our two cats (Pooka & Tyrie). I am a UNC Basketball fan by birth, Seattle Seahawks and Mariners fan by transplant, and Liverpool FC fan by marriage. I will happily talk sports with anyone!

After 10+ years in the digital marketing space, the one thing I know with certainty is that I will learn something new every day. Having sold everything from Books to Stock Photos to Adult Novelties (ahem) and Shoes-by way of Amazon, Getty Images, Adam & Eve, and KEEN Footwear….I find it utterly fascinating what people do online, and am happiest when staring at a spreadsheet or session recording.

In my spare time, I love to cook, travel, and play sports. I love a good cup of coffee and a good IPA…because, who wouldn’t!