VP Marketing, Eddie Bauer
Kristen Elliott is the VP of Marketing for Eddie Bauer, LLC. With over 18 years of marketing experience, Elliott has spent the bulk of her career in fashion retail gaining expertise in Public Relations, Communications, Advertising, Social Media, Digital Media and Creative Development. At Eddie Bauer, Elliott has successfully led cross-functional marketing, digital, creative and merchandising teams to bring integrated, on-brand experiences to customers across all channels. From consumer research and influencer marketing, to loyalty programs, events and promotions, Elliott is responsible for bringing data-driven, consumer-focused initiatives to the forefront of the business, allowing the brand to get back to its roots as an outdoor retailer.
As the outdoor industry evolves and its community grows, diversity and inclusion in outdoor spaces has become increasingly important topic. To ensure the Eddie Bauer brand is at the forefront, Elliott is excited to discuss the Eddie Bauer All Outside Program and the brand’s continued commitment to change.
Elliott received her Bachelor of Applied Arts, Interpersonal and Public Communications from Central Michigan University.