VP & Head of Agency Development, Samba TV
Kris Magel is the Vice President and Head of Agency Development at Samba TV, where he leads the efforts to introduce agencies and holding companies to a more scientific approach to advertising, leveraging Samba TV’s global first-party and agnostic TV data.
With nearly 30 years of executive experience, Kris joined Samba TV from dentsu, where he was President of Media Clients. Prior to this, Kris was East Coast President of IPG media agency Initiative, where he also occupied the roles of Chief Investment Officer, and EVP Director of National Broadcast. Prior to Initiative, Kris held various media buying leadership positions within Publicis media agencies Zenith, Optimedia, and DeWitt Media.