Senior Vice President, Nielsen Product Leadership & Innovation Lab
Kosta Skoulikaris is currently a Senior Vice President-Nielsen Innovation Lab. The Innovation Lab is responsible for the execution of Nielsen’s integration of Watch and Buy assets, including person-level business driver tools, data management platform, and programmatic data delivery applications. Multi-Touch Attribution (MTA) solution is the first solution his team brought to market that is Nielsen’s household-level methodology that provides clients marketing ROI at a granular level (e.g., by creative, by site, by publisher, by audience, by device). Prior to his current role, Mr. Skoulikaris was the Marketing Effectiveness Practice Lead for Kraft, Miller Coors, and Walgreen; supporting all of Nielsen’s ad effectiveness products being delivered to assess audience reach, brand resonance, and sales reaction.