Director, Retail & Restaurants, GroundTruth
Kerri Smith has more than 13 years in the mobile industry. Her vast experience ranges from experiential mobile programs, performance focused mobile media and specialization in mobile location data & application. Kerri’s career includes exposure to US and European markets where she has advocated better education in the field and challenged industry leaders to clarify technical obstacles and create solutions for the market.
At GroundTruth, Kerri works with clients across all verticals to harness the power of accurate location data to provide scalable results based on the consumer’s greatest indicator of intent: their location. Leveraging a consumer’s past and present visitation to define advanced strategies, drive measurable offline results and inform business planning objectives at the highest level.
Prior to joining GroundTruth, Kerri served as the Head of Mobile Performance and Strategy for iProspect EMEA. She joined iProspect US in 2008 and began her work in account services before joining the Services team to develop formalized Mobile Services for iProspect. She is a frequent speaker on a range of Mobile topics at industry events.
Before her time at iProspect, Kerri worked at Range Online Media. Prior to that, she had a rewarding career managing mobile marketing campaigns for Mango Mobile, working in the television production business with The Daily Buzz, and working on local marketing programs for IBM.