Keri Donofrio

SVP, Convergent Sales, ViacomCBS

Keri Donofrio is SVP, Convergent Sales at ViacomCBS, overseeing advertising and marketing sales for some of the biggest entertainment brands in the world, including Comedy Central, MTV, Nickelodeon, Paramount Network, CMT, TV Land, VH1, Pop and Smithsonian.

Keri leads a Viacom Ad Solutions team, for two major Agency Holding Groups, developing innovative, data-driven creative solutions for partners across all platforms, from linear television, digital and social video to branded programming, influencer marketing, shopper marketing and live events.  Keri and her team are also responsible for advanced advertising solutions including Vantage, ViacomCBS’ leading data engine, to help partners understand their audiences and how to reach them through best-in-class audience insights, predictive modeling, continual optimization and measurement.

During her 20-year tenure at Viacom, Keri has held a number of leadership and sales roles within the organization including VP, Convergent Ad Sales Music Networks, VP, Convergent Ad Sales Nickelodeon, Account Executive Nickelodeon and Digital Account Executive.  She began her career in Promotional Marketing and Digital Ad Sales at Uproar Ltd and later Sunshine Media.

Keri was honored as a 2019 Cynopsis Top Women in Media - Corporate Visionary category.  Additionally, she is an Executive Class Member of She Runs It, an organization designed to encourage and promote women’s role in all facets of the Media and Marketing industry.  She currently resides in New Jersey, with her husband, Matt, and their two daughters.

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