Kerel Cooper is the Chief Marketing Officer at LiveIntent, one of Business Insider’s hottest adtech companies two years in a row (2019, 2020). In his current role, Kerel is responsible for the overall business marketing strategy which includes advertising, branding, product marketing, and public relations.
During his time at LiveIntent, Kerel has led teams that managed campaigns for key publishers and advertisers and he’s led teams that helped the company better understand the customer’s journey. In 2018, he stepped up to lead marketing. Using the knowledge he’d developed leading other functions of the company, he helped develop a marketing team that provides a strong and unified voice in the market, while mastering how to best be a service organization within the company that saw revenues grow by more than 25% from 2019 to 2020. Kerel has emerged as one of LiveIntent’s leading voices in the industry from areas as varied as: the importance of logged-in inventory for publishers, the role of email as the third-party cookie deprecates, and the importance of diversity in our industry and society.
Kerel is the co-founder and co-host of Minority Report Podcast which highlights people of color, women & LGBTQ+ community within business, media, and technology. Kerel serves as a Board Member at Marketing EDGE which helps educate, develop, and grow marketing students. He is also an Advisor to Dandi, a people analytics company, VR PERSPECTIVES who leverages virtual reality to train organizations on conscious inclusion and Media Tradecraft which helps publishers optimize their website monetization efforts.
Prior to LiveIntent, Kerel held positions at Advance Digital as the Senior Director Ad Platform Strategies and JupiterMedia as Director of Advertising Operations. A 2013 ADVANCE Visibility Most Valuable Player Award winner for adtech and product innovation, Kerel has 20 years of digital media experience building and leading Advertising Operations, Account Management, Partnerships & Marketing teams. He has a Bachelor’s degree in Management Science/Marketing from Kean University, an MBA from Regis University, and Diversity & Inclusion Certification from Cornell University.