Kendra Upham is the Head of Media at Hulu, where she leads a team of marketers who are responsible for elevating the Hulu brand and content by acquiring, engaging and retaining subscribers.
Since joining Hulu, her team has crafted many best-in-class programs including participation in the first ever Super Bowl overtime ad spot, securing Hulu as the presenting sponsor of the 2018 NHL Stanley Cup Playoffs and Finals, creating the Hulu Theater at MSG and winning the streaming company’s first ever Effie Award.
Prior to joining Hulu, Upham held multiple senior roles at MetaVision Media, including Partner and West Coast Operations Lead, where she led all media planning and buying activities across the Nestlé business. During her tenure, she leveraged marketplace relationships to own “awards season” for a Nestlé Confections brand, which ultimately stopped a 52-week sales decline.
Upham holds a B.A. in Sociology from the University of Windsor, in Canada.