Ken Mallon is SVP & Head of Data Products at Samba TV. In this role, he manages the strategy, growth and operations of the Samba TV business unit that provides data and services to support media planning and analytics.
Before joining Samba TV, Mallon has held product and analytics leadership roles at top publishers (Microsoft, Yahoo), market research companies (Kantar, Ipsos ASI) and smaller innovative companies (4INFO and Jornaya).
At these companies, Mallon has focused on identity, data and analytics products, services and technologies used for market research; ad effectiveness; insights services and products; and targeting and measurement solutions.
When he is not busy as a technology executive, Mallon enjoys spending time with his family in San Jose, California and volunteers as a mental health advocate and psychotherapist, providing services to children and families in crisis.
Ken Mallon is SVP & Head of Data Products at Samba TV. In this role, he manages the strategy, growth and operations of the Samba TV business unit that provides data and services to support media planning and analytics.
Before joining Samba TV, Mallon has held product and analytics leadership roles at top publishers (Microsoft, Yahoo), market research companies (Kantar, Ipsos ASI) and smaller innovative companies (4INFO and Jornaya).
At these companies, Mallon has focused on identity, data and analytics products, services and technologies used for market research; ad effectiveness; insights services and products; and targeting and measurement solutions.
When he is not busy as a technology executive, Mallon enjoys spending time with his family in San Jose, California and volunteers as a mental health advocate and psychotherapist, providing services to children and families in crisis.