Kelly oversees Product Design, Creative Services, Customer Service, External Communications, and Consumer Research, ensuring Root delivers the promise it shares with consumers through a consistent, powerful experience from ad to app. She is passionate about the customer, and loves bringing their stories — and more importantly solutions to their needs — to life across the company and throughout the product.
Kelly joined Root in 2018 as VP of Brand with the initial task of re-branding the company. After developing a powerful brand positioning and platform, as well as revised logo and visual/verbal language system, Kelly’s role expanded to managing creative product and marketing assets across the company, and joining Root’s executive team.
With an extensive background in branding and creative development, Kelly previously served as partner and Chief Creative Officer at Ologie for over a decade. Prior to that, she worked at Martha Stewart Living Omnimedia in senior content roles as the brand launched from editorial into product, television, radio, and partnership channels.