Director of Innovation & Customer Experience, Aflac
Keith Farley’s career path has ranged from marketing cordless drills to transforming supplemental insurance—with a splash of Coke. Seven years managing the DEWALT power tools brand at Black & Decker provided him a solid foundation in sales, marketing, and leadership.
Upon joining Aflac—a Fortune 500 company and the leader in supplemental insurance— Keith leveraged that experience to successfully lead many facets of Aflac Marketing (to include sponsorship, enrollment, recruiting, emerging markets, and customer retention).
In his current role as Director of Innovation & Customer Experience, Keith is charged with helping transform Aflac’s business to prepare for the future. By facilitating innovative platforms, streamlined processes, and of-the-moment technology, Keith is working to deliver a best-in-class customer experience.
A graduate of Auburn University, Keith’s professional experience has also included work with The Coca-Cola Company and Reuters. When not spending time with his wife, Melissa, and their two children, Keith enjoys tennis and wrenching around on classic cars.