KC Glaser - Brand Innovators

KC Glaser

Senior Manager, Brand Experience - Loyalty & Rewards, General Mills

KC has nearly two decades of experience helping smart people solve big problems in various capacities: traditional marketing, brand marketing, strategy, innovation, loyalty, and more. In each professional role he has been a catalyst for change by focusing on the future, whether it be developing new engagement platforms for Buffalo Wild Wings, literally flipping the DQ Blizzard on its head or shifting a paper-heavy portfolio of coupon tactics to a digitally driven performance marketing engine for General Mills. He has a passion for people, and the two questions that ultimately get him there are “why?” and “How CAN we?”.