Katrina Palanca

Director of Sponsorship Operations, Twitch

Katrina Palanca is the Director of Sponsorship Operations at Twitch, where she facilitates the top-notch execution of sponsorship activities with esports teams represented by Twitch in the marketplace. Prior to Twitch, she led the Global Marketing Solutions team at Barclays Center, the Brooklyn Nets and the New York Islanders, where she played a key role in launching the team’s inaugural NBA jersey patch partnership. With a background in integrated marketing and traditional sports sponsorships, Katrina is dedicated to creating and executing meaningful partnerships for brands entering esports.

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Oct

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Oct

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New York

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Sep

22

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Irving, TX

Marketing Innovation

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