Katie Raymond - Brand Innovators

Katie Raymond

Director, Content, Paid Media, Digital Marketing and Gaming, North America, HARMAN International

Katie Raymond started her career with WWE, but without the spandex, where she launched WWE’s social media and content strategy as print turned to digital. Here, she began to find new ways to engage audiences and drive revenue through social media and digital to tell stories beyond the television screen. This acumen lead her to HARMAN, where she helped launch JBL across digital. Katie is a passionate content strategist and storyteller, bringing innovative ideas to life through content and paid media. During her tenure, JBL has seen record-setting growth and industry recognition through multiple Shorty Awards, Drum Awards and personal designations. She is passionate about DEI and actively involved across HARMAN’s programs, developing talent and finding the perfect meme and gif for every situation.