Katie Berry is an assistant vice president and director of agency relations at U.S. Bank. She currently manages all marketing agency relationships.
She previously was a social media manager leading the bank’s Super Bowl 52 social media campaign where U.S. Bank achieved its highest-ever social share of voice (SOV). She managed all social media advertising for the bank’s brand campaign, wealth management, small business, mortgage, and many other bank products and services. She also oversaw the bank’s branded content partnerships which includes partnerships with the New York Times, People Magazine, Forbes, Money Magazine and Pandora.
She is passionate about telling the stories of real people achieving their goals. She also teaches at the University of St. Thomas Executive Education program where she teaches courses in social media strategy and paid social media campaign development. In her free time, she enjoys travel, hiking, kayaking around Minnesota.